Zensations gummies

Design a category-defining edible cannabis brand for the UK market.
The focus for my edible gummies brand was the zen element of cannabis, with the brand name Zensations and the slogan ‘feel the zen’.

I also wanted to play on the idea of hallucinations and the side effects of using cannabis but in a playful and calming way using illustrations inspired by psychedelic art movement of the 60’s. I feel that this draws attention to the product, but also creates a more positive light and starts conversations about the THC product and its benefits.