‘UPSNUGGLE’

Using the portuguese word Desenrascanco, the category volunteering and social care and the target audience of the long-lifers and the outsiders. Create a brand and realise it through 3 touch points one of which has moving elements.

I have created a patchwork blanket company made from recycled clothing and materials with the slogan of “comfort without conscience”.

The brand aims to bring warmth and comfort to those in need especially during a cost of living crises and also aims to reduce waste by recycling old fabrics and clothes into something new. The packaging design for the product is 100% recyclable. A moving billboard advert and a booklet explains the product journey and brand values.