Dotplot Bosom

Brand concept and identity for a breast health monitoring device.

  1. Branding

  2. Packaging solution

  3. User instructions

  4. Campaign

Visual identity for Dotplot Bosom: the world’s first at home breast health monitoring device which enables users to measure and document changes and abnormalities in breast tissue density every month.

Making breast self-checks accessible for everyone with branding that creates a positive view on breast self-checks, encouraging people to come together and get educated about breast health.

Vibrant visual identity that draws people in and starts positive conversations about breast health, using provocative illustrations, light-hearted captions and mindful statistics.

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